SEAT Global Magazine - Sports Industry Case Studies Issue 05 June/July 2017 Special Edition - Page 35

Upclose & Personal with SEAT Steering Committee Member:

Scott Kegley

Exec. Dir., Digital Media & Innovation

Minnesota Vikings

Minnesota, United States

Twitter: @scottkegley

When was your first SEAT Event?

SEAT San Francisco 2015

How would you describe SEAT?

"During SEAT San Fran, I was at the 49ers at the time, and is was great to be on the steering committee and host. We loved talking about some of the unique tech/digital/social initiatives at Levi's Stadium and then getting to learn from others in similar situations

Tell us about your family...

My wife's name is Lauren. She used to work with the Philadelphia Eagles, overseeing their social media. We actually met at NFL meetings at SXSW. We don't have any children - our french bulldog gives us enough to handle.

If you could wake up tomorrow in the body of someone else, who would you pick and what you do?

Messi - best soccer player in the world. I played growing up, but I'd love to see what it felt like to be that good.

Last book you read?

Leaders Eat Last

What do like most about the sports industry or the business of sports?

The fact that we win or lose as a team. Monday morning can suck after a loss or be great after a win... but we all share in that.

... Favorite quote or words you live by:

"You're getting better or you're getting worse, you never stay the same."

This was Jim Harbaugh's quote but I'm sure he got it from somewhere. He had a lot of great quotes.

Have you ever been pulled over by a cop? What is your funniest story and what happened?

I have been. When I was a freshman in college and back home for a holiday, my friend wasn't wearing his seat belt. The cop said the only reason he pulled me over though was because I had USC license plates and he went to UCLA... how rude.

around the sports world. SEAT does a fantastic job of bringing like-minded individuals together from around the sports landscape. It's something I look forward to each year - being able to learn from peers and build relationships across various sports leagues and teams." @SEATconference