SEAT Global Magazine - Sports Industry Case Studies Issue 05 June/July 2017 Special Edition - Page 29

Mia White

CRM Manager

Miami Heat

Florida, United States

Twitter: @miawhite

When was your first SEAT Event?

SEAT San Francisco 2015

How would you describe SEAT?

"II love the fact that the sessions in SEAT provided me with actionable items upon returning to work.."

What are you known for? Any particular characteristic, trait, personality?

I'm very outgoing and often sarcastic. I also have what my friends have coined as "resting nice face" as strangers always approach me to talk to me and ask me questions about anything and everything.

If you could be any animal in the world, what would you be and why?

Meerkat because they are very curious, small, quick, look out for others of their kind, and also I generally think they make people laugh and I hope I do the same.

What career advice do you have for people wanting to work in the sports industry?

Be good at what you do and don't focus on being a "fan" of a team or sport.

If you could have one meal for the rest of your life, what would it be?

Brick oven pizza with prosciutto on top, a side of caprese salad, and gelato for dessert.

Brand most admired... and why?

I love the fast-paced nature of sports. Our AD always asks for new ways to bring shock and awe to the fans. It's up to my team to bring that great experience to life and keep fans in the seats.

If you could wake up tomorrow in the body of someone else, who would you pick and what would you do?

Shaq. Just to see what it's like to live a day so huge.

What is one element you would like to see change in the sports industry?

Disney. They focus on making their customers as happy as possible without the least amount of disturbance..

What is your biggest professional accomplishment?

Starting and running my own department at the Red Bulls.

Upclose & Personal with SEAT Steering Committee Members: @SEATconference