SEAT Global Magazine - Sports Industry Case Studies Issue 05 June/July 2017 Special Edition - Page 23

The Pre-Season Ticket Renewal W&F:

Tip: Help Passionate Fans Never Misplace (Or Angrily Throw Away) Their Season Ticket

Story: Like diehard fans at Argentinian football team Tigre, 2017 Fan will never lose her season ticket as she’s had it embedded in microchip form under her team tattoo.

Challenge: Insane passion deserves insane innovation. What are you doing for your crazies?

The Pre-Game Ride Taxi Ride W&F:

Tip: Find ways to surprise and delight fans and create a regular video series out of it. Aim for your version of my man James Corden’s Carpool Karaoke.

Story: Inspired by Man City’s Pep’s Taxi where the manager surprised a young boy by picking him up in a taxi, 2017 Fan will be featured in a regular YouTube show so she can show off her amazing personality and be inspired by her team to become a YouTuber.

Challenge: How can you team with influencers, players or your manager/coach to create moments that you just couldn’t script?

The Pre-Game On-Pitch Brand Sponsor Announcement W&F: