SEAT Global Magazine - Sports Industry Case Studies Issue 05 June/July 2017 Special Edition - Page 17

Game Changer The Atlanta Braves chose Panasonic to help them redefine the fan experience SunTrust Park and the Battery Atlanta is a year-round ‘play, work, stay’ destination unlike any other. The 41,500-seat ballpark is the breathtaking new home of the Atlanta Braves, while the surrounding community boasts residential and commercial properties, and features an array of lively shopping and entertainment opportunities. To create this electrifying visitor experience, the Braves turned to Panasonic and their cutting edge Immersive Entertainment solutions. Fully integrated audio enhances the experience Adding to the overall sensory experience, Panasonic designed, installed and integrated the professional sound system throughout SunTrust Park. The design is unique to the ballpark to ensure that every visitor has a memorable and enjoyable event. Digital, touch-screen kiosks welcome and guide visitors Panasonic installed digital signage kiosks throughout the entertainment district. Each touch-screen display is dual-sided and features interactive content that is helpful to the guest, making their visit more enjoyable. The team use the kiosks for game day fan information, wayfinding, sponsor engagement and event updates, as well as for special promotions. Control systems keep everything, and everyone connected and safe Panasonic developed a scalable, integrated security management system, and provided and installed the security cameras and equipment throughout the ballpark and the surrounding entertainment district to ensure the safety of fans and guests. Giant videoboards take the wow-factor to the next level Fans never miss a moment with the Panasonic designed and installed LED video displays spread throughout the ballpark and surrounding areas, including the giant LED video board in centerfield, the out of-town scoreboard, ribbon fascia displays, the rotating Braves “A” display, and multiple displays throughout the ballpark and the entertainment district. PMEC17275AD_SEAT_Ad_Suntrust_Park_FNL.indd 1 When we looked at Panasonic, we understood that they are a multi-dimensional company with a vast variety of emerging technologies. Mike Plant President of Development, Atlanta Braves Learn more at 6/6/17 9:57 AM