SEAT Global Magazine - Sports Industry Case Studies Issue 05 June/July 2017 Special Edition - Page 12

Beyond just the app, the Braves have partnered with Comcast to create the nation’s most technologically advanced ballpark and mixed-use development.

Powered by Comcast’s all-fiber network and delivering multi-terabit capabilities, this dual 100GB internet bandwidth allows more than 41,000 fans in SunTrust Park to post selfies at the exact same time without issue.

And if things don’t go as planned when fans are inside the park, the Braves want to know and they want to fix it.

Using a first-to-market customer service tool developed by Kenzie Lane, Fan Assist is a feature inside the MLB.com Ballpark app that allows fans to “raise their hand” if they have a sub-par experience, which gives the guest services team the chance to remedy the situation on site, in real-time, before the fan leaves the ballpark. It ties into the bottom line for the Braves, which is customer service and a great Braves experience always being the number one priority.

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"What's unique this season is everyone is learning about the park," says Mize. "We have to be good at educating people and helping spur discovery of the ballpark."