SEAT Global Magazine - Sports Industry Case Studies Issue 05 June/July 2017 Special Edition - Page 10

SunTrust Park -

A High Tech Home Run

Opening SunTrust Park created a unique opportunity for the Braves to showcase the latest and greatest in the market with new offerings for fans. From the unmistakable, like the BravesVision video board, to the subtle, like the fastest WiFi speed at a North American sports venue, the industry standard is being set in this new ballpark.

The central nervous system is the Ballpark app. It has been developed with every angle in mind, designed to get fans from buying their Braves ticket to their seat in SunTrust Park and everything along the way.

"Knowing that we’ve got a large set of our fans who consume the game with their phone, we wanted to be able to deliver an experience that is truly complementary to their entire visit to SunTrust Park and The Battery Atlanta,” says Atlanta Braves Director of Digital Greg Mize. "This app is an enabler to the gameday experience."