Enable event-specific offline setups for POS terminals for any kind of event while ensuring that any store can continue selling during internet outages by deploying a POS system capable of operating offline and then synchronizing sales back into the master database.
Gain the ability to measure each store’s sales performance through centralized business management and reporting across multiple outlets and hundreds of POS terminals to ensure that Barclaycard Arena collects adequate rent from store franchises based on location and sales revenue.
Results
Maximized short sales windows—a few hours before the event, during intermissions, and minutes after event—by replacing an obsolete cash-only POS solution with state-of-the-art technology that delivers speedy transactions and a fast and accurate service to customers.
Optimized food and beverage delivery to sports and music fans by using Oracle Hospitality Simphony Point of Sale, contactless card processing, and reporting technology to manage the operations of 17 fast food outlets, 4 themed restaurants, 4 bars, and several kiosks across the arena.
Oracle Hospitality Simphony is a very competitive product in the arena management space. But what made a difference was the quality of the consulting and support teams who truly focused on helping us meet our goals and delight our customers.
— Uwe Frommhold, Vice President AEG Facilities Germany and Managing Director of Barclaycard Arena Hamburg (Anschutz Entertainment Group Arena Hamburg GmbH)
Execution
The Barclaycard Arena Hamburg organizes up to 140 events a year and takes only a few weeks of summer break to perform arena maintenance and ensure regulatory and safety compliance. The management team had planned to use this break to upgrade the POS system, but a delay in the bidding phase left only one month for the entire installation.
“We’re thankful that we found a company willing to take the challenge of such a huge project with so little notice and in the short time we had. The Oracle team was great and found a solution for every bottleneck that arose during installation,” Frommhold said.
About Barclaycard Arena Hamburg
(Anschutz Entertainment Group Arena Hamburg GmbH)