Consolidate Fan Data On A Massive Scale
SMI’s various systems of fan data are now integrated into a single solution, including ticketing profiles, historical notes, survey results, mobile and demographic data, and more. With the previously siloed data now organized into single, enriched fan profiles, everyone in the organization has significantly more visibility of the fanbase and can leverage the platform’s business tools to act on these insights, including powerful queries and segmentations.
“The tide is changing within motorsports fandom. It’s important for us to intelligently grow our audience and deliver unmatched experiences. FanThreeSixty has given us the unprecedented ability to understand our fans and enhance our sales and marketing initiatives.”
- Mike Burch, Chief Strategy Officer, Speedway Motorsports, Inc
Learn More About Each Fan
Each event presents opportunities to identify new fans and learn more about existing fans. As fans engage, data such as ticket purchase history, buying behaviors, gender, birthdates, and other demographic details is appended into a single, enriched profile for each fan.
Speedway Motorsports increased unique fan profiles by 35% in two years.