Shared by FanThreeSixty, (SEAT Sponsor)
Case Study
Speedway Motorsports, Inc.
How SMI Expanded Its Fanbase and Streamlined Ticket Sales
Speedway Motorsports Inc. (SMI) is the owner and operator of eight premier racetracks across the United States, with each track hosting some of the world’s largest events including NASCAR, IndyCar, NHRA, and World of Outlaws. For more than six decades, SMI has continued to improve and modernize its race properties to stay at the forefront of the motorsports industry.
SMI set out to better understand its fans while also leveraging the strengths of each track in order to deliver exceptional race experiences that would retain its loyal fan base and attract the next generation of racing fans.
To achieve its strategic vision, the leader in American motorsports partnered with FanThreeSixty to:
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After two seasons, SMI is already improving business outcomes through its innovative fan data strategies.