SEAT Global Magazine - Exclusive Interviews of Global Sport Executive Issue 03 March 2017 | Page 57

www.seatconsortium.com / @SEATconference

Upclose & Personal with SEAT Steering Committee Members:

Charlotte Males

Social Media Manager

United Kingdom

London

When was your first SEAT Event?

My first SEAT experience was the very first London event in 2015

How would you describe SEAT?

"SEAT is like no other event or conference in the digital and sports

space. It's a very open environment, where every year you come you learn something new, make a great connection and become more enthused about the work you're doing.

Do you have pets? If yes, what kind and what are their names?

Yes, I have a chocolate labrador named Errol.

What inspires you?

Sports fans - the passion and drive to support that one particular team your whole entire life. I believe the fan deserves more in this digital age and its so important for sports brands and team to continually to push themselves s to get fans closer to the action, athletes and the brand.

What's your favorite 90's jam?

Wannabe - Spice Girls

What are you known for? Any particular characteristic, trait, personality?

Being outgoing and always up for a visit to the pub!

What is one element you would like to see change in the sports industry?

More visibility to minor sports and women's sports

What is your biggest professional accomplishment?

Achieved the best social results for Team GB during Rio 2016

What career advice do you have for people wanting to work in the sports industry?

Make contacts, be persistent and learn everything you possibly can

@charliemales

What is your dream car/motorcycle/boat?

Aston Martin DB9