Fan Engagement Best Practices & Strategy
Fan Engagement: From Match Day to Every Day
Engaging your fan base and enhancing their experience when they are at the stadium on match day has been a challenge for many sports clubs to get to grips with. However as most clubs slowly find their feet, the new battleground of fan engagement is the period between match days.
Progressive sports clubs are shaping a holistic fan engagement strategy as they push beyond the match day in search of the “every day”. They recognise that fan engagement must play a central role in their overall growth strategy and that a balance of activities reflecting each of the below four strategies is key.
They also recognise that every fan engagement touchpoint represents an opportunity to collect data that can drive further value to the club, to fans and to sponsors.
Shared by David Fowler and Geoff Wilson
www.seatconsortium.com / @SEATconference