Dallas Mavericks and Tixsee
Re-Invent the Mobile Fan Experience
Summary
The Challenge
Dallas Mavericks Case Study
www.seatconsortium.com / @SEATconference
Shared by Tixsee (SEAT Sponsor)
The Dallas Mavericks and Tixsee partner to deploy the Mavs' all-new mobile applications for the 2016-17 season built by Tixsee and powered by Tixsee’s FanXP mobile platform.
The Dallas Mavericks continuously strive to reinvent their product with the goal of creating the most fun and energetic experience for their fans. Dallas Mavericks owner Mark Cuban once said, “We in the sports business don’t sell the game. We sell unique, emotional experiences…We are in the business of selling fun.” Given this philosophy, the Mavs needed to create a mobile application that engaged their fans on a visceral level at every stage of the fan journey.