forward thinking
Engage Fans and Tell Stories with Player Tracking Data
In the process, Sportradar has reinvented itself as a frontline provider of unique, innovative solutions fueled by tracking data. Sportradar believes that player tracking has an incredible upside and that the analysis derived from tracking data will be highly coveted by any entity looking to engage sports fans.
Sportradar’s dev team is solely focused on creating new and innovative ways to engage fans across a variety of endpoints. “Our goal is not only to license unique data, but to create innovative solutions that help fans enhance their understanding of the game. Every product released by Sportradar is built with a focus on storytelling,” said Dr. Laila Mintas, Deputy President of Sportradar US.
There is a never-ending push across the sports industry to find new ways to engage fans and differentiate their experience. Not only is this competition happening among media companies, it also exists among teams’ digital platforms and even their venues.
Content may be king, but innovative and exclusive content can elevate opportunities to a whole new level. With that mindset, Sportradar believes it offers a silver bullet: player tracking data.
Long known as the leading provider of real-time data feeds globally, in the last two years Sportradar has entrenched itself in the US market through data partnerships with the NFL and NBA that include player tracking data rights.
The NFL’s Next Gen Stats, which consist of real-time, location-based data such as speed, acceleration, and distance traveled for all players, provides a unique perspective by giving fans insights that were previously unavailable.
First though, this rich information needs to be harnessed and visualized.
Player-centric visualizations such as the Pocket Protection Widget is one of many hosted solutions that enables customized data views to analyze different scenarios and situations. “We certainly believe there is an opportunity to deploy these solutions in-venue. Luxury suites, concourse kiosks and digital signage are all primed to leverage storytelling content that will capture the attention of sports fans,” said Dr. Mintas.
Sportradar’s Pass Protection Widget visualizes the pressure Tom Brady faced in the Patriots’ epic Super Bowl comeback. Brady felt heat from his right side, but had room to step-forward in the pocket and pass.
Contact: Nick Stamm, Director of Marketing & Communications, Sportradar [email protected] / 612-361-4043