SEAT Global Magazine - Exclusive Interviews of Global Sport Executive Issue 02 February 2017 | Page 12

Case Study

Portland Trail Blazers Add Value to Fans Mobile Wallet

Venuetize's Mobile Platform as a Service (PaaS) powers the Mobile Wallet solution inside the Portland Trail Blazers' official team mobile app.

The Blazers' Mobile Wallet supports an elegant solution for a complex implementation of Loaded Value. Loaded Value is a digitized form of monetary funds or credit that is added to the barcode of any ticket. Loaded Value can be used towards a purchase (e.g., concessions, merchandise, etc.) either in-app or when presented at a Point of Sale ("POS") terminal.

“As an organization, we are helping our fans shift their focus to our official team app and digital ticketing,” said TJ Ansley, Director of Digital Experience for the Portland Trail Blazers. “Embedding mobile wallet into the app assisted in this transition.”