Through their use of ExtremeAnalytics , the Ravens discovered actionable intelligence to further improve game day at M & T Bank Stadium . Different pockets of Wi-Fi networks were identified around the stadium ; including HD wireless cameras , personal Wi-Fi hotspots , and other sources of interference . Which upon elimination , bolstered the network experience for fans and simplified network management for the IT team .
“ The problem was , since 2011 we had all this exciting functionality and compelling content incorporated into our Ravens Game Day App , but it didn ’ t really work to the fullest extent because we did not have the infrastructure to support it . Now we do .”
DAVID LANG SENIOR MANAGER , DIGITAL MEDIA AND MARKETING BALTIMORE RAVENS
On the digital marketing side of the house , the Ravens ’ Game Day App was being used by Wi-Fi connected fans , but usage was not as high as the team had originally anticipated . Visibility has allowed them to shift their focus from expanding the featured content on the app to improving the usage / adoption rate . By observing application usage on the network , the Ravens recognized that SnapChat was consuming more bandwidth than Twitter or Facebook in-venue , demonstrating the social preferences of the Ravens fan base ; it is valuable insights like this into the mobile engagement patterns of in-venue fan , that will help shape the Ravens digital media and marketing strategy in future seasons , and help them to deliver more targeted and differentiated content to in-venue fans , while piloting promotional offerings and in-venue mobile services .
“ From the network design and construction phase , through implementation , to the managing and fine-tuning of the network , we have been very satisfied with our experience in working with PCM , Extreme , and ABcom .”
ROY SOMMERHOF VP OF STADIUM OPERATIONS , BALTIMORE RAVENS
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WWW . EXTREMENETWORKS . COM Baltimore Ravens and M & T Bank Stadium – Case Study 4
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