What results have you seen
from personalizing your
fan experience?
First and foremost, our fans are happier. They only ever receive relevant messages and ads from us, which keeps them connected without ever feeling pestered. They get to go to more games with their friends because our campaigns are specifically designed to bring them together. As a natural result, our ad conversion rate improves while our spend decreases because we're only ever paying to reach qualified leads.
Our sponsors enjoy working with us because we can launch great campaigns quickly, and prove exactly who they're reaching in real-time. Internally, our sponsorship team loves that they basically have a "menu" of preset activations they can present to potential sponsors and launch takes no time at all. Ultimately, our marketing, sales and sponsorship teams all have more time - which is a huge win when you're working with limited resources.
What advice do you have for teams looking to adopt fan-based marketing?
Incorporating fan-based marketing into your digital strategy is the smartest way to reach and continually engage your fans. Working with Tradable Bits to find out what matters most to each fan has been an essential factor in achieving that “360 view” of fans that everyone’s striving for right now. Collecting, aggregating and activating fan data from so many sources (social, ticketing, email, mobile apps, etc.) would be basically impossible without an integrated platform like theirs.
Their team also serves as a partner in innovation: working with us on solving new challenges as the fan journey evolves. The return you'll see from adopting this strategy and collaborating with Tradable Bits is far worth the cost of investing in their platform.
We're huge supporters of fan-based marketing and we hope to see more teams embracing this strategy in 2017.
What advice do you have
for teams looking to adopt
fan-based marketing?
Incorporating fan-based marketing into your digital strategy is the smartest way to reach and continually engage your fans. Working with Tradable Bits to find out what matters most to each fan has been an essential factor in achieving that “360 view” of fans that everyone’s striving for right now. Collecting, aggregating and activating fan data from so many sources (social, ticketing, email, mobile apps, etc.) would be basically impossible without an integrated platform like theirs.
Their team also serves as a partner in innovation: working with us on solving new challenges as the fan journey evolves. The return you'll see from adopting this strategy and collaborating with Tradable Bits is far worth the cost of investing in their platform.
We're huge supporters of fan-based marketing and we hope to see more teams embracing this strategy in 2017.