SEAT Event Brochures & Information - Page 20

11:15 am -12:00 pm Breakout Sessions, Case Studies, Panels & Workshops

CRM Session To Be Announced

Revenue & ROI Case Study:

"AEG Europe - The 2017 Digital Roll-out"

Case Study Presenter: David Jones, Senior Vice President of IT at Anschutz Entertainment Group

AEG has embraked on a journey of rolling out Wi-Fi, mobile apps in several of their venues across Europe. David will share their lessons learned along the way, the pro's the cos...."the pretty and the ugly " of moving to digital stadiums.

He will share the level of analytics they are capturing from Wi-Fi, from their mobile app and how they use the analytics to understand fan behavior. AEG will share the vision and strategy of their project and how they keep the focus to drive revenue through the multi-layered technology project.

Best Practices:

"Session to Be Announced"