SEAT Event Brochures & Information - Page 16

4:30 pm - 5:15 pm General Session

Executive Round-Table Panel Discussion

"Growing Participation to Future-proof Your Sport"

• Fiona Green, Co-Founder at WinnersCRM

• Adrian Ledbury, Head of Operations at County Sport Partnership Network

• Nick Evans, Associate & Sector Specialist at The Open Data Institute

• Kalle Seire, Head of Sales and Marketing at Finland Football Association

Drawing on the experience of the different expert panelists, this session will look at the use of digital communication, data and insight to create an effective participation strategy that ensures commercial success for a sport.

Governing bodies and other organisations with responsibility for development need to know where participants are in their customer lifecycle, and ensure direct engagement to keep them within their sport. With research showing active participants spend more money on tickets, merchandise and TV subscriptions then non-participants, this panel will discuss how data-driven strategies can transform interest into lifetime involvement and revenue.”

4:10 pm - 4:30 pm Afternoon networking Break & refreshments

Join us in the exhibit hall for afternoon refreshments & networking.

5:15 pm - 6:00 pm general Session

Guest Speakers & Case Study Presentation

Announcement Coming Soon!