Education
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Thursday nights, further promoting their value days.
Even for locations that don’t officially partner with certain
programs, the school’s athletics can prove useful for driving
students to the restaurant to watch the game.
“On game days, we have lots of alumni with family in before
and after games, but during the game, it’s almost all students,”
said Weiner.
Weiner notes that it can be hard trying to partner with
certain athletic programs at larger universities due to a lot of
caution and hesitance around branding, licensing and NCAA
compliance.
“We have some small partnerships with Michigan State
University athletics and some non-monetary relationships
that have been built as well, but a large university like MSU is
extremely expensive. They recently had their marketing taken
over by Fox Sports, making it more expensive and taking away
opportunities for handshake-type agreements,” said Weiner. “We
have to make sure that we don’t go off on our own and exploit
MSU athletics without permission.”
In a similar situation is Four M Capital’s Yale location.
“The biggest challenge in partnering with any school is
Bulldog BWW, LLC owns the locations near the University of Mississippi and Mississippi State and is a strong supporter of both
schools’ football and baseball programs.
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