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Retail thriving market where the quality of entrepreneurs and business is continually expanding. This is due to the region’s previous untapped potential and geographical location making it an ideal hub for trading and commerce. But for real entrepreneurial success, being a self-starter and having the right support make all the difference. “For a start-up, absolutely nothing happens, unless you make it happen,” said Karim Khattar, head of product at Fetchr. “This then highlights how important it is to have the right people around you, if a project must happen, someone must take ownership to make it happen. News completely different as you have to grow week-on-week by double digits. The moment you reach it you then have a much higher target to work towards the following week. This is really a different dynamic to having quarterly targets.” Adam Nash, Creative Director – Experience at Ochre Brand, spoke about the importance of standing out in the market as a start-up, which can be achieved by balancing out talent skills and ensuring that entrepreneurs are “In a corporation, you are just running around and around in a hamster wheel. In a start-up it’s completely different – you are pushing a stone uphill. So it’s really about continuing to push all the time and it requires so much energy. When you have weekly targets as opposed to quarterly targets, it’s June 2016 25