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ON TOPIC The Color of Science Graphic courtesy of Kenneth Moreland. By Julia Buntaine Editor-in-Chief Color is something that cannot be ignored. It may be overlooked, it may be non-essential, it may be happenstance to a given image or object, and the difference between wearing a blue versus a purple dress to your prom probably did not make or break your night; however, color always has an effect. Everything from food choice to purchasing behavior to mood is invariably affected by color—it is indeed everywhere. People dress in the colors they like, paint their walls colors they find pleasing, change their Gmail backgrounds to colors they enjoy; colors are such an inherent part of our existence, and so easily customizable, that it is easy to take them for granted. What is interesting is when color is forced upon people without any specific aesthetic consideration, and if you take a moment you will think of many instances where this occurs (the sickly yellow color of your office walls, your ski jacket which is warm but eye-blinding orange). This point is most felt by artists, whose worlds revolve around aesthetic considerations. So what happens when aesthetics are not a priority in the visual realm, as with the case of scientific visualizations? Scientists use color as a tool in the same way that artists do; scientific visualizations serve to graphically represent data in order to enable SciArt in America February 2014 scientists to examine, interact with, and gain insight into their research. Visualizations can also illuminate things that scientists wouldn’t otherwise be able to find in their data, as is evidenced by the work of molecular biologist Jeremy Nathans of Johns Hopkins University, who is able to investigate the X chromosomes' parental origin and pattern of inactivation by marking active X chromosomes with fluorescent proteins. In the retinal sample, the left and right retinas of a mouse light up red and green, and I have to ask myself: how much of my personal context of having grown up celebrating Christmas, and being indoctrinated on a yearly basis via advertising that red and green equals Christmas equals presents, is part of my enjoyment of this image? To the point—are artfully minded visualizations the ones that tell us the most, because we want to pay more attention to them? And if this is true, should scientific visualization make aesthetics a priority? To get at this question, we first have to talk about our relationship with color. While there is a robust amount of research in color physiology, color physics, and many speculations about color in the realm of evolutionary biology (is green a “nice” color because it is the color of vegetation, which can feed and sustain my 5