School business manager toolkit | Page 25

The Key for School Leaders | NASBM School business management toolkit Link on our website Schools can create a Facebook page here: Social media for schools: a guide to Twitter, Facebook and Pinterest, The Guardian, 26 July 2012 Link on our website Create a page, Facebook Digital marketing company, School Website, says that Twitter can be used to "promote the school's brand" and give it a "voice". It says that schools might tweet about: • Special events Wikipedia You may wish to create or update your school's page on Wikipedia. Most pages on Wikipedia can be edited by anybody. Information on creating and editing articles on the website can be found here: • Success stories • Sports games Link on our website • Exam dates Contributing to Wikipedia, Wikipedia • School closures on snow days Find more on our website Link on our website How schools should use Twitter, School Website To set up a Twitter account, visit the Twitter homepage. Link on our website Twitter homepage Identity Studios, an online marketing company, has an article on how schools can use Facebook effectively. It says that a school's Facebook page can: This is an extract. Members of The Key for School Leaders can read the full article with links to all sources, on our website. To find it quickly, go to www.thekeysupport.com/SL and enter the reference number 181 in the website search tool. 181 | Search • Share information on current and upcoming events • Make school announcements • Share photos and videos of students’ work, experimental learning activities and individuals recognised for excellence • Work as a recruitment tool to communicate with potential job applicants Link on our website How schools can use Facebook effectively, Identity Studios The Key for School Leaders Special offer available to NASBM members - see back cover Not yet a member? Annual membership of The Key for School Leaders starts at just £1.46 per day. Contact us on 0800 060 7732 or go to www.thekeysupport.com/SL to find out more. Not yet tried The Key for School Leaders? www.thekeysupport.com/free 25