omni
omni
METHODS
Omni represents a completely new way of
working in a newsroom. We do not generate our own journalism; instead, we curate
and enrich content generated by thousands of Swedish and international news
sources as well as content from social
media. To support our editors, Omni has
custom-built tools to both discover news
and to put it in context through automated
text analysis.
Omni also launched and began using
its fully custom-built CMS platform.
Omni’s workflow is also different because
we have no managing editors at our news
desk. Instead, our journalists serve as
editors as well as reporters, image editors
and news editors. This makes Omni’s
newsroom extraordinarily fast, where editors can produce news feeds at the speed
of Twitter.
This places new demands on quality
management and control of credibility of
sources. Omni has therefore developed a
value-driven work process of regular and
systematic evaluation. Omni measures
everything in the editorial process in real
time. For example, everything from news
value and sources to how many men
and women appear in our coverage is
documented, examined, and evaluated by
the editors.
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ETHICS
Omni adheres to the rules of the Swedish
press ethics system as well as to Swedish
copyright laws.
awaRDS
Best Mobile News Service in Europe
WAN-iFRA Digital Media Award Europe
2014 London, 8th of April 2014.
Best News Service in Sweden
Mobilgalan, 6th of November 2014.
Best-designed News App 2015,
(Silver Medal), SNDS, Society for News
Design Scandinavia, 10th of October 2014.
Josefine Kvarnström, (Sales Manager), Ian Vännman, (Founder), Alexander Nordström, (tech lead) and
Markus Gustafsson ,(founder and Editor-in-chief), celebrating Omni’s 1-year birthday by receiving the
award as “Sweden’s Best News Service” at the Swedish Mobile gala in Stockholm.