SVENSKA DAGBLADET
METHODS
Because credibility is a cornerstone and a
core value for Svenska Dagbladet, (SvD),
we put a lot of effort into scrutinising our
sources. Normally we are very selective in
our use of anonymous sources and try as
much as possible to establish their identity.
We take great care in explaining to the
source the statutory protection he or she
has. We have also opened a safe encrypted
email address so that neither the address
nor the sender can be identified. During
the year, we have also worked quite a lot
with data base journalism, where we have
gathered information from several different sources, (government agencies, social
media etc), that we have compiled and
presented in new and innovative ways.
EDITORIAL GOALS AND
PRIORITIES 2014
2014 has been a very intense year when it
comes to news, especially within politics.
We have had two elections, first to the European Parliment and then in September
to the Swedish parliment. In addition, we
have also covered the winter olympics in
Sotji, the World Cup in fotball in Brasil and
of course the violent process of change in
Ukarine. We also have had some dramatic
news in Sweden which also proves that
the more violent Russian regime also is a
threat to nothern Europe and Scandinavia.
During the year Russian attack planes
have been flying into Swedish air space
several times and they have even sent in
mini submarines to the Stockholm archipelago.
All this has of course had a positive
effect on the readership, especially when it
SVENSKA DAGBLADET
comes to mobile and online news consumtion. For SvD this has been a fantastic year
with new traffic records practically every
other week during the autumn.
During this year, (2014), we sat up goals
for traffic, (webb and mobile), and digital
subscriptions. The traffic goals were:
1.5 million uv/week and 11 million page
views a week, (desktop), and on mobie
1 million u/v week and 5.5 million page
views. We also wanted to reach 7,500 fully
paying digital subscribers, (185 SEK/month).
By november we had reached all our
goals which has been very satisfying for
the whole organization.
The mobile traffic is now around 1.1
million uv/week and about 6 million page
views/week. It´s also fantastic that we
reach the goals for digital subscriptions,
that is of a really important strategic matter for us.
that with an early evening meeting with
focus on what stories we should focus on
the next coming hours.
This change of organization and a new
way of thinking around online journalism
also meant a change of our editorial culture which we think is the most important
thing that we have accomplished.
This work will continue during 2015
with more focus on investigative online
journalism and more development around
live reporting and video journalism.
HOW WE WORK WITH DEBATE,
COMMENTS BLOGS AND EDITORIALS
The opinion pages are one of SvD’s core
elements, (together with news, business
and culture). We have a very active online
editor for our debate with live debates in
whatever is the most interesting topic of
the day. We call it “Brännpunkt Direkt”
and it´s a moderated debate among our
readers who can discuss the most interesting topic of the day among each other or
with our editor.
We have today about 15 external blogs
on our site and are right now discussing
the value of these blogs. Some of them
are attracting a lot of readers but there
are a few that are not that intesteing. Our
guess is that we in the future will have
less blogs in the SvD.se-site.
HOW WE WORK
This was also the year when we changed
the organization from print to digital first.
All our journalism, planned or live/direct
should be published online first.
During February and March 2014 we
totally changed how we organize our
desks, our sub-editors and web-editors.
The reporters got educated in live coverage and data bases and excel. We also
restructed our meetings with more focus
on our daily online tableu.
One example: Since our analysis shows
that we have more mobile traffic late in
the evening, (22–23 PM), than in the mornings we decieded that we needed to have
more editorial focus at that time rather
than in the afternoon. That meant that we
skipped a few meetings that we used to
have in the mornings, and insted replaced
INNOVATIONS 2014
This has been a year were a lot of our
time and efforts has been put into change
of editorial platforms for SvD.s online
journalism. In november 2014 we shifted
platform for our mobile site, from Mobiletech to Plan 3, (The Omni plattform).
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SvD will be the first of the major Schibsted
news sites who will operate on Plan 3.
In april 2015 we are planning to replace
Escenic with Plan 3 for all of our online
operations. In april we also are planning to
launch our new desktop and mobile site
wich we have been working on for the past
14 months.
Besides that we launched a new version of “The Svipe”, our way of packaing
editorial content that belongs toghether.
This can be for example a list or a serie,
or everything you need to know about the
Swedish election. “The Svipe” has helped
SvD increase the number of page views
with 20 percent.
We also launched a tool for different
kinds of digital contest. We used that
during the “Alla Tiders Entreprenör”contest which I´m writing about in my editors
letter. It´s a tool that is developed by SvD
and can be used by other sites within the
Schibsted group.
Svenska Dagbladet followed the election closely. Here the moment
of victory for the new primeminister Stefan Löfven.
AWARDS
Four awards in the Swedish picture
contest “Årets Bild”, (pictures of the
year).
“Per Wendels journalist-award” to
Carolina Neurath at SvD Näringsliv for her
investigative journalism about HQ Bank
“The Wendala-award” to Negra
Efendic, reporter at SvD Näringsliv, for her
story about racism in Swedish schools.
In March 2015 SvD Näringsliv won the
prize “Newsroom of the year” at MEG
2015, a prize given by the branch-organisation “Tidningsutgivarna”.
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