Schibsted Editorial Report 2014 | Page 8

AFTENPOSTEN AFTENPOSTEN The Norwegian Minister of Health, Bent Høie, in one of the new Aftenposten TV studios. METHODS EDITORIAL GOALS AND PRIORITIES 2014 Last year was truly a year of renewal in Aftenposten’s collegium of editors. Almost all senior and managing editors are either new or they have taken over different positions. The same goes for several junior editors. Moreover, it was the first full year in service for the new Editor-in-chief. Naturally, all these staff changes are being reflected in our numerous and diverse products. We have spent much energy and resources on the following: • • • • Developing our print product. The newspaper is more playful and, it seems, more modern and in tune with our readers. Getting a deeper understanding of the challenges, and even more important, the advantages of social media and sharing. We may not have cracked the code entirely yet, but as a news organisation, we are closer than ever before to making social media an integral part of our everyday reporting. Understanding how digital news reporting differs from once-a-day print-copy reporting. We have learnt how to tell stories in new ways by using new techniques and new tools. To find common ground, Aftenposten changed the way it organises much of its newsroom. This involved renewed focus on pinpointing the areas where we want to excel journalistically. Hence, we discovered, discussed and agreed on what elements in Aftenposten we will refer to as “journalistic footprints”. These footprints are areas and topics our news organisation wants to concentrate on in the coming years. These “footprints” will certa