AFTONBLADET
AFTONBLADET
METHODS
A media house like Aftonbladet has a
broad span of sources – everything from
press releases, information from authorities and news from other media channels,
to information on the internet, through
social media and tips from readers, etc.
The unique Swedish Protection of
Sources law, embedded in the Swedish
Freedom of the Press Act, allows sources
to pass information to the media without
the risk of being exposed to the authorities. This is an important principle that
should be protected because it provides
the public an insight into anomalies that
would otherwise not be exposed.
Aftonbladet does, in certain circumstances, pay a fee for the tips that lead to
proper journalism. This is in line with the
Swedish Newspaper Publishers association, (Tidningsutgivarna), recommendation.
Discussions of ethics are always an
important issue at Aftonbladet. The evening paper’s special forms of expression
and its engaging journalistic manner make
it a necessity to keep ethics in mind on a
daily basis.
Staff are continuously trained at ethics
seminars. Talks with the publisher about
materials that might be ethically sensitive
take place daily.
The Swedish Ladies Ski Team took a well earned gold medal
in the 4x5 km cross country in the winter Olympics in Sotji.
PHOTO: STEFAN MATTSON.
LEGAL MATTERS
Aftonbladet has been sued in the Stockholm District Court by Dr Thomas Jackson
for defamation due to an article about him
that was published in 2013. Dr. Jackson
claims totally MSEK 5.
Complaints to Swedish:
Press Council: 15
Corrections by Swedish:
Press Council: 6
INNOVATIONS
News journalism this year was marked
by extensive renewal, partly driven by the
journalistic challenges of a super election
year.
In the run-up to parliamentary elections, Aftonbladet broadcast the first
online party leader debate ever, delivering
new content and setting a new tone. The
debate was hailed by viewers, experts and
party leaders.
With Sweden Thinks, Aftonbladet
revamped its opinion polling methods. A
large panel chosen from Schibsted’s online
audience provided the basis for better and
faster political and social journalism.
With Election Compass, (the candidates and the new rulers), readers could
match their own opinions against those
of the parties and candidates before the
election. Election Compass broke world
records, (3.7 million performed), and provided input for over 50 news articles.
Aftonbladet Morgon became the first
morning programme on online TV. This
daily three-hour broadcast exceeded all
expectations, with an average of 260,000
streamings started daily.
For-pay service Plus passed a milestone of
200,000 customers this year, thanks to a
larger internal focus on feeding content to
the service. An article series was produced
exclusively for Plus for the very first time.
Mayday Mayday, a feature series memorializing the Estonia catastrophe in 1994,
was the launching point for a new format
for digital storytelling: articles supported
and strengthened by integrated documentary elements that include sound, video and
graphics.
The new Aftonbladet Tablet offers an
enhanced news experience, aiming to get
readers to stay longer. Since the launch of
the Android version in December, page views
have increased from 3.6 to 4.6 per visit.
• Sportbladet renewed its extens