Stavanger Aftenblad
Stavanger Aftenblad
METHODS
EDITORIAL GOALS AND
PRIORITIES 2014
Content counts – whether on digital platforms or in print. “Content is king” defined
2014, as it will in 2015.
More content, better content, more
platforms and higher speed in the development processes were important issues
in 2014.
We have the content, but during 2014
we understood more and more that we
had to be better to curate it. How and
when we should share it in social media,
how to discuss it with our readers, when
to use video and what time of the day is
the best time for publication were new
questions to answer for our staff.
HOW WE WORK
As a traditional media house, we have
meetings in the morning for both long-term
and short-term planning, and for evaluation
of our products. The difference is that we
now start and end the meetings with discussions about our digital platforms.
All the editorial staff are admitted to a
simple google document which contains a
log over our main stories, whether they are
accompanied by pictures/videos, when they
shall be published, if they shall be shared in
social media and if there are other channels
we shall seek distribution in, (through national broadcast services etc.).
Stavanger Aftenblad deals with all kind
of sources. They are treated according to
the regulations in the Code of Ethics in the
Norwegian press. In special cases we deal
with anonymous sources, for example when
it conflicts with source protection.
WF