Fædrelandsvennen
INNOVATIONS
The most important product and editorial
innovations in 2014:
Lokalsporten.fvn.no
A site for user-generated content on local
sports. Set up as an experiment to test the
following hypotheses: 1) Users are interested in writing stories for free; and
2) readers are interested in stories written
by other users. Both hypotheses are deemed
valid after almost a year with experiments.
The ultra local content is also highly shareable on social media and we’re starting to
see higher and higher traffic levels.
KRSby.no
A site about Kristiansand for younger
readers between 28 and 30 years of age.
The site was built for mobile and is experimenting with design and user experience.
Furthermore, there’s been some experiments on advertising formats, notably
native advertising. Since the launch in
early june, KRSby has built itself as a
strong brand in the target group. The site
has good traffic figures, but the challenge
is to capitalise on that traffic.
FVN+
A tablet app called FVN+ was launched in
August/September. We’re so far experimenting with a Sunday issue, but are
discussing making it a daily issue in the
future. The reception from our users has
been a little bit lower than expected, with
about 700–800 users per issue. Having
said that, we’ve got some potential in the
marketing of the app which we expect will
create more use.
Fædrelandsvennen’s circulation department out on a mission, on a stand in Vennesla.
From the left: Roger Lian, Hilde Lunøe Nielsen and Sverre Johnsen.
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“Spezial price” – Sørlandets Pressepris
Awarded to: Tarjei Leer-Salvesen, Atle
Brandt and Jan Grytting
The jury wrote: “This year we did
something special. We gave an award that
was not amongst the nominees.
Sørlandsporten
Some of the main municipalities in
southern Norway do not have public post
lists. This was an obstacle for our journalists and many of our readers. We decided
to do the job for the municipalities and
made the post lists public. We’ve also
added universities and other public institutions. Now “Sørlandsporten” is a great tool
for journalists and the public who want
insight in public affairs.
(http://lisacache.fvn.no/open/)
Print production
We’ve isolated the print production, implemented an earlier, deadline, (17.45), and
reduced the resources on the print desk
dramatically. Now the print desk produces
the print issue from the content produced
– in contrast to earlier when print set the
agenda and ordered content from the editorial side. This is done to make sure that
we’re thinking digital first in all our stories.
awards
“Best Photo of the Year” – Sørlandets
Pressepris.
Awarded to: Tormod Flem Vegge
The jury wrote: “Sometimes one experience that pictures gives you something you
didn’t expect. It’s like this with this picture.
It’s all about being at the right place at the
right time, and also have the ability to see
something unique and different. A good
example of the fact that it’s not always the
most obvious that gives the best pictures
and moments”.
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This because we wanted to salute a special project witch has contributed to greater
openness in the commune. When the
commune no longer published it’s journals
online, these journalists took matters in
to their own hands, to the joy of the public
and other journalists.”