Schibsted Editorial Report 2014 | Page 40

Fædrelandsvennen Fædrelandsvennen METHODS EDITORIAL GOALS AND PRIORITIES 2014 • Strengthen data-driven journalism • Launch new youth website • Systematise user-generated content • Launch F+ app for tablets As part of our redesign programme, we have worked to build up three pillars of our content: own production, user generated content and collaborative content. Fædrelandsvennen aims to “Move Sørlandet ”. Through our journalism we shall make our region a better place to live, and we shall reveal injustice. We must admit that in 2014 we did not fulfil these aspirations as well as we had wanted, because we spent a lot of time and effort on restructuring. HOW WE WORK Fædrelandsvennen places high value on the aspect of sources. In 2013 we launched an internal project with the aim of promoting more and more relevant sources in each article published. Another aspect of this project has been to enhance the use of female sources, which as of today does not reflect a proper balance. We have also interviewed external sources to register their assessment of how they were treated by our journalists. The project as a whole has improved the quality of our journalistic activity. Co-operation Fædrelandsvennen has extensive cooperation with other subscription newspapers in Schibsted Norway. Along with the co-operation we have with NTB and Nyhestgrafikk this fulfills our daily needs. Locally, we look to co-operate with interesting partners in web design and web TV. In general, Fædreland 7fV