bergens tidende SUB BRANDS
bergens tidende
BERGENS TIDENDE SUB BRANDS
bERGENS TIDENDE – SUB BRANDS
BTV
BTV is Bergens Tidende’s, (BT), video subbrand. As well as being a fully integrated
element of BT’s news coverage, BTV also
hosts a number of TV shows. One of them
is the social media talk show, “Kvitter”
which successfully targets a young audience. In 2014, we ran two series of the
show.
“Meglerne”, the Real Estate Agents, is
a show that follows some of the unusual personalities involved in the property
market. “Meglerne” gave its viewers some
of the highest earners among the agents,
stylists and prospective buyers – along
with plenty of insights and a lot of laughs.
PUST
Pust is a service that encourages people to
leave their cars at home and choose more
environmentally friendly ways of getting to
and from work. With Bergen being one of
the most polluted cities in Europe on some
of the worst days during winter, Pust gamifies being good to the air we all breathe
– and making the city a little greener for
everyone.
BETA VEST
Beta Vest, (formerly BT Beta), is a company jointly owned by BT and Stavanger
Aftenblad. The company runs the websites sysla.no, (west coast business news),
and sprekere.no, (a hiking database and
fitness service).
It also owns the following websites:
offshore.no, (oil and energy news),
ilaks.no, (fish farming), and maritime.no,
(maritime sector). It also holds a majority
stake in conference company Kaupang, as
well as a minority post in ticketing company Hoopla.
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Bergen City Marathon was held for the third consecutive year in 2014, when a total
of 7,040 runners took part in four different events. The marathon is arranged by BT
and Viking, a local sports club. Photo: Elias Dahlen.
LINKS
http://www.sysla.no
http://www.sprekere.no
http://www.offshore.no
http://www.ilaks.no
http://www.maritime.no
http://pust.bt.no
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