BERGENS TIDENDE
THE YEAR OF
CONTRAST
In April 2014, Bergens Tidende, (BT), won the SKUP
Award – considered to be the top prize for journalism
in Norway – for the first time in almost 20 years. One
month later we were lauded as “Website of the Year”
by Mediebedriftene, the national association of media
companies.
The BT newsroom has striven to win these two
awards for many years. We wanted our journalism to be
recognised as among the very best in Norway, and last
year we received the recognition we had been working so
hard for. These are two significant milestones that are
encouraging us to continue invest in great journalism.
In many ways, 2014 became one of the best years
in BT’s history. We have never received more critical
acclaim for our work. It was, however, also a challenging year. Falling advertising revenues led to renewed
cost cutting initiatives in the newsroom resulting in, for
example, the departure of several respected colleagues.
Digitalisation is creating a variety of challenges
for the industry. We believe, however, that we are well
prepared to meet them head on. BT’s journalism has
never had a larger audience; we have never been better
at communicating with our readers and viewers; and
we have never had such powerful tools to drive engagement. There is one thing that never goes out of fashion in
this business – be it in print or digital – and that is quality
journalism. And that is what we will continue to deliver.
Gard Steiro
Editor-in-chief
KEY GOALS AND TRENDS IN 2015