AFTENPOSTEN
AFTENPOSTEN
INNOVATIONS
The most important product and editorial
innovations in 2014: The new “all content”-app.
In 2014, Aftenposten launched the
new app, “Aftenposten+”. The app is
developed in the context of Aftenposten
transforming the digital business model
from free to user payment.
It contains all Aftenposten content
– the daily, (print), editions and the web
edition, and has been developed for iPad,
iPhone and Android in terms of design
and functionality. It has been designed
to give the reader an appealing and easy
overview, lots of content and a calm,
lean-back reading experience.
A new newspaper
In March, the conventional print edition
was relaunched with the creation of a
news section containing all the day’s
main stories – regardless of whether
these were Oslo-based, national, international or business stories.
The new book 2 – simply and clearly
marked with a figure 2 – was expanded to
include background and insight, as well
as more Oslo pages, the popular comments section, debate and culture pages.
The front cover of the print edition,
received a make-over with the Friday
issue, A-magasinet and other weekend
sections also getting a new look and feel.
The “Spearhead Group”: We put together a group of reporters and asked them to
experiment, learn and develop our digital journalism and presentation.
Digital “spearheads”
In September, we launched the Spydspissprojektet, (the Spearhead Project). We put
together a group of reporters and asked
them to experiment, learn and develop our
digital journalism and presentation.
Their findings have led to several major
improvements in our digital products. They
also held weekly courses for editorial staff
on a variety of issues.
TV series around the globe
With its two new TV studios, Aftenposten
is set to increasingly trigger debate on key
issues.
In 2014, we began producing our own
TV series such as “Sweatshop”, “Verdens
kaffe”, (World of Coffee), and “Fra ungdommen”, (From the Youth).
“Sweatshop” has shocked and awakened
an entire generation of teens – and not just
in Norway. The show is now living its own
life and engaging hundreds of thousands of
young people from Australia to Germany
and the US.
“Sweatshop” has shocked and awakened
a generation of teens – not only in Norway.
More multimedia tools
The Aftenposten newsroom is increasingly
adopting multimedia tools.
Our in-house news developers provide
outstanding visual and interactive presentations. They have also contributed more in
our key investigative journalism work with
their in-depth knowledge of databases,
analysis and research.
Advanced multimedia productions have become a
part of daily life in the newsroom.
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