SC Campaign Annual Report 2012-2013 December 2013 | Page 12
TELLING
THE STORY
3 million
media
impressions on
various outlets
throughout
South Carolina
952 followers
59,409 visits
to teenpregnancysc.org &
carolinateenhealth.org
3,772
1,831
fans
1,942
subscribers
to our
bi-weekly
e-newsletter
FISCALLY RESPONSIBLE
The SC Campaign’s operating budget for FY 2012-2013 was
$6,366,656*. A breakdown of revenue and expenses is below.
REVENUE
people
reached directly
through the Road
Show honoring
Teen Pregnancy
Prevention Month
(May)
5%
1%
5%
Federal Grants
12%
State Grants
Private Grants
77%
Generated Income
EXPENSES
0.17%
7%
10,798
hits
to our blog,
Personal
Perspectives
SC Campaign 12
Personnel
35%
37%
ads on Pandora
resulted in
2,422 hits
to our online
Clinic Locator
Contributions/
Sponsorships
Program Expenses
Campaign Giving
21%
General/Administrative
Expenses
Fundraising Expenses
*With a switch in fiscal years, the 2012-2013 FY covers a 15-month period.