Bobby’s Best
Words
of Advice
Bobby Bryant was one of the 70 industry leader experts recognized in the
D.A.N.G.E.R. Report by Gwen Juarez .
1. When going into business, relentlessly research your idea.
It’s so much bigger than making money. There are more
millionaires created because they did something that they
actually liked. When you go through those peaks and valleys, the only fuel that you’re going to have is your passion.
Go into it with the right WHY knowing that what you’re
doing offers an added value to people.
2. Give back to the community. See the humanistic side of
people. Some don’t have others around to support them.
Most of us are five minutes away from something totally
falling apart.
3. Find people who inspire you. Dr. Reagan Flowers, for example, owns a very successful educational institute called
C-STEM. They mentor underserved and underrepresented
students. iBuy Realty and iBuy Pros believe in the C-STEM
concept -- that everybody is an artist and engineer.
4. Keep an Outside-In approach to your business. Nobody
wants to be told that their baby is ugly or has problems.
We automatically respond, “What do you know about my
business? It’s my baby!” In business, we have to maintain
an Outside-In approach. Ask yourself, “Is it evolving into
the best idea in business that it can be?” Then you can
make changes swiftly and strategically.
5. Reorient your “money” concept. Our thought processes
are dated because we think we have to throw money at
everything. Take real estate. In the last few years, only
one percent of all real estate buyers are buying newspapers
and magazines to search the real estate ads. Don’t spend
money on anything you can’t measure. Pay-Per-Clicks you
can measure. How many people have looked at your product? Instead of marketing, spend some of your money on
additional manpower. Utilize the internet; leverage social
media, and engage people. Ask questions; take a ton of pictures. Barter with the bloggers who have 30,000 followers
or 20,000 or 10,000. Look at Airbnb and Uber. We’re in a
sharing economy now. Ask yourself, “How can I leverage
or share my business?”
6. Business and feelings don’t belong in the same cup. Don’t
go on “gut feelings.” A feeling is an intangible thing that
you can’t measure. If you’ve got feelings in your business,
you’re going to make a whole bunch of bad decisions. It’s
not about what you feel; it’s about what you believe and
can measure. Beliefs have the potential to become more
tangible. Some people will say, referring to iBuy, “Well I
feel that if you give a rebate, you’re discounting your value.”
It has nothing to do with that; we base our business decisions on what the data says, not feelings.
7. Ignore the status quo. Know when to follow and when to
lead! Do not be a follower. Do not work for another broker
and get jaded. There’s value in being different. If you look
like everybody else, you become a zombie and block your
own creativity. Be an independent thinker.
8. Don’t seek pats on the back. Nobody can give you a round
of applause bigger than you can give yourself. Do what you
believe is right. Silence the noise. As long as you are researching and it backs what you believe, then nothing can
stop you in accomplishing your goals and objectives.