Bobby and iBUY Pros is making home ownership in America more affordable. They are seen here with Yvonne
Cooksley and her team at StarTex Title. Photo by Gwen Juarez
changing buying and selling habits that would also allow
a more rewarding real estate transaction for everyone involved. It created a niche that would become a viable option for a person buying a house. “Now both the buyer and
the seller sides are far more automated”, explains Bobby.
Bobby further elaborated, “The thought process behind
free MLS is that it comes down to data and statistics: For
every one listing, it attracts two to three qualified buyers.
The industry agrees that the oil of this business is listings.
The new oil is also big data. I was influenced by a beautiful book by Chris Anderson called “FREE”. He talked about
how leveraging and monetizing FREE is a new way of doing
business. When’s the last time you got a bill from Facebook
or Google? Google is a multimillion dollar business; so is
Facebook. The value for a real estate agent is having the
listings. Per NAR (National Association of Realtors), each
listing should attract two to three buyers. So, according to
the statistics, if a brokerage/company acquires 300 to 500
listings, how many buyers does that bring? Buyers are not
looking for Realtors®; they’re looking for houses!”
Bobby has a lot of mentors but John Cruz, Randall Chestnutt, and Laolu Yemitan he considers his primary think
tanks. He has been mentored through authors by reading
good books such as “Growth Hacker”. It was Isaac Kyle and
Randall Chestnutt who first initiated the thought-provok-
ing idea of FREE MLS listings to Bobby in 2013. Bobby automatically reacted by exclaiming, “Free?! No way in hell! I get
it, but how do I monetize free in my business?” It took Bobby two years to figure it out. He created the systems, beta
tested it, critiqued it, and finally nailed it. A few months later, he and his team rolled out their new business model as
they re-launched iBuy on September 9th, 2015.
On September 9th, 2015, iBuy Pros became the first
company to merge the real estate industry and the home
servicing industry into a single technological marketplace.
iBuy Pros offers a FREE membership to buyers, renters,
sellers, and homeowners. “The home servicing industry is
a $400 billion to $800 billion industry. We wanted to create a platform that enabled consumers to have anything in
their home fixed, installed,