SBTM October 2015 - Page 16

EDITORIAL FEATURE Flip Sides, Second Acts and Successful Careers                      By Hank MooreCorporate Strategist™ I t used to be said that people have three careers in them. Those who are particularly successful have many more. It’s all about evolving. What we start out as is different from what we progress into, both for companies and individuals. Have you ever had reunion business relationships? It’s amazing how the circumstances change things the next time around. The people who denied your friend requests on Linkedin are now pursuing you as a celebrity on Facebook. As they know and trust you, they want to associate with you. It’s all perspective and the building of a multi-tiered Body of Work, stellar reputation and track record. One of the great music figures was Burt Bacharach. His role model was George Gershwin. Bacharach started his music writing career by taking “work for hire,” tailoring songs to particular performers. He wrote a lot of flip sides to hit records and was recognized as a consistent hit maker. The Bacharach repertoire expanded, and he developed his signature musical style, along with lyricists such as Hal David. That is the way that I am with business wisdom. I continually dust off old chestnuts and reapply them for clients, in my books, through my speeches and in sharing with mentees. The case studies become the substance of what we provide future clients. We benefit from going back and learning from our own early Body of Work, assuming that we stratregized our career to be a long-term thing, as Burt Bacharach did. One of my favorite movies of all-time is “Laura.” It starred Dana Andrews and Gene Tierney. It was a stylized 1940’s film noir mystery, the epitome of style and glamour. Their reunion movie was ”Iron Curtain,” a gritty documentary-style portrait of Cold War Europe. They 14 SMALL BUSINESS TODAY MAGAZINE [ OCTOBER 2015 ] played spouses in the come-back drama of an unsettled post-war European world. The two movies could not have been so different. They included two A-list Hollywood actors, appearing against type and image. Some of the most creative professionals work behind the scenes and then later get accorded star status. Many character actors who subsequently became stars included Humphrey Bogart, Edmond O’Brien, Anne Bancroft, Anthony Hopkins, Angela Lansbury, Jack Elam, Ruth Gordon, Wallace Beery, Christopher Walken, Cloris Leachman, Karl Malden, William Conrad, Madeline