SBTM May 2015 Anthony Ford - Page 17

Today’s reality is undeniable; we live in a city where cross-cultural communication is more important than ever before and must be utilized.  There are many methods one can employ to effectively communicate across language and culture.   First, the most important strategy is to keep an open mind.  This sounds simple but bear in mind that encountering a behavior that is different usually elicits a negative response.  We need to consciously remain open-minded and our focus should be on relationship building, cultural understanding, and fostering trust.   Second, where possible, it is important to establish rapport through mirroring the counterpart’s communication style.   In any interaction, it is necessary to focus on the common goal of communication.  Finally, if the counterpart does not speak English then the best option is to em