SBTM August 2015 | Page 32

EDITORIAL FEATURE How to Use the Phenomenal 5 Point Experiential Marketing Message – Part 1 L By Howard Partridge ast month, I shared what the five things that people will stand in line and pay the highest price for. When you have all five of them in place and you understand how to use them in your marketing, you can literally position yourself at the top of any industry. In the next two months, I will share how to create and use your unique Five Point Experiential M \