READERSHIP
PROFILE
WHO DO THEY WORK FOR?
WHAT IS THEIR ROLE?
44% Federations and
Governing Bodies
23% Commercial Director
20% Brands and Sponsors
16% Managing Director
COO
13% Broadcasting
15% CEO, Chairman,
President, Owner
7.5% Agency
44%
Federations and
Governing Bodies
10% Marketing Director
5% Education, Training
and Recruitment
8% Marketing Manager
4% Stadia
7% Head of Brand,
Marketing and Events
2% Professional Services
4% Secretary General
2% Technology
4% Sponsorship Director
1.5% Event Management
4% Head Librarian,
Information Manager
1% Gaming
3% Vice President
23%
Commercial
Director
3% Consultant
3% Other
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