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Sustainability is not just a fad
While some may argue that most companies practising eco-friendly building are just green-washing with little or no effort in reducing their carbon footprint, CDL believes that sustainability is the way to go in its industry.
“There is no denying that sustainability is a global business trend that is here to stay,” says An, who also points out that it “has become intricately linked with long-term growth of a business”.
“Efficiency gains in buildings are likely to provide the greatest energy reductions and in many cases will be the most economical option,” says CDL’s head of corporate social responsibility.
Between 2008 and 2013, more than S$30 million was saved on electricity bills alone from 48 of CDL’s Green Mark awarded buildings.
As more developers and buildings turn green, CDL on the other hand planted its seeds some 15 years ago, and has been pressing on with its green agenda
“In the 1990s, CDL wanted to change the perception that the building industry necessarily has a negative impact to the environment,” explains An.
“Moreover, through the implementation of green innovations into the buildings, it is also helping to develop the industry’s expertise and capabilities in adopting sustainable solutions for our built environment.”
While going green seems to have worked out pretty well for the developer, going by the awards it has been picking up, CDL does not create sustainable buildings to win awards or keep up with standard industry codes.
In the eyes of CDL, green “is not just a short term goal but a continuously evolving process”, An stresses, adding that while the sustainability journey has been rewarding, the larger gains lie in establishing an environmentally friendly operation and business.
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