In the Market
So good garden of goodness – gold winner!
The So Good Garden of Goodness project
cleaned up at the recent Best Awards,
celebrating NZ’s best design.
The Garden won gold in both the Exhibition &
Temporary Structures and Designed Objects
categories, and bronze in Environmental
Graphics.
The project was also considered as a candidate
for two prestigious Purple awards. Winning at
the Best Awards is the highest honour in New
Zealand for creative industries, featuring all
areas of design work. This awards process is
highly contested with more than 1,200 entries.
Sanitarium commissioned the “So Good Garden
of Goodness” concept with Ogilvy, a creative
agency who worked alongside the Otago
Polytechnic Food & Design Institute to make it all happen.
The So Good Garden of Goodness in Auckland
The judges’ describes the concept as: “Quite delightful and
playful and totally edible!
“A little fantastical, sensory wonderland for all the senses
- designed in line with the food message to try new and
different things.”
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