RSSM Digital TempNet Edition December 2019 - Page 8

By Todd Lewandowski Hard to believe but the year is already drawing to a close – which means it’s the perfect time to look at your organization and see what changes need to be made! By evaluating key areas of your staffing or recruiting firm now (before that end-of-year rush hits), you can identify critical opportunities to improve your business in 2020 and beyond. Sound like a big undertaking? Don’t worry, I’ve included some places to start: Website The old cliché is true, your website is your store front. What does it say about your company? Are you a $200 million company but your website makes you look like a $200,000 company? Then it might be time for a refresh. And don’t forget the mobile side. With 52% of all website traffic coming from mobile devices, it’s critical that your mobile experience is seamless for visitors. Email Speaking of mobile, more than half of all emails are opened on a mobile device. Yet few companies take this into account when designing their emails. Think about how many times you’ve need to zoom in or try to click a link with the tip of your pinky in a mobile email. It’s a key component of the client/candidate experience. Make your images and links large enough so users don’t have to zoom in. And include large call-to-action buttons so they can easily click with any finger. Candidate Experience media landscape you need to provide great content that is of interest to your audience. It shouldn’t just be about you. A good social media program is a mix of job post- ings, candidate profiles, content with take-home value, and I guess a cute puppy here and there won’t hurt either. Internal Processes Don’t forget all the items the outside world doesn’t see. Your internal processes can make a huge difference in your time-to-fill, the ROI of your sales efforts, and the productivity of your staff. Similar to going through the candidate experience, I suggest sitting down with each department in your office to figure out what can be done to streamline your internal processes. We’re big fans of the Tennis Ball Experiment here at Haley. Want to start 2020 with a bang? The experts at Haley Marketing are here to help in any of the areas I’ve listed above. Connect with a marketing edu- cator today to get started. One of the best pieces of advice I’ve ever heard for agency owners is to spend time as a candidate in your own com- pany. From the application to the interview, to testing, what is it like for the people who visit your site or walk in the door? How do you feel afterwards? Do you feel like you just went through the ringer? With the ongoing shortage of available candidates, you must ensure your experience is better than your competitors. Social Media Do you dominate your social media position? Or are you just posting pics of puppies and babies? No offense to the dog lovers out there, but to stand out in a crowded social 8 WWW.RSSM.BIZ | WWW.RSSM.BIZ