RSSM Digital NPAworldwide Edition December 2019 | Page 13

MARKETING AND SALES
OUR SYSTEM FOR
SOCIAL MEDIA
CONTENT CREATION
By Staff Writers
The idea of creating content can seem overwhelming. Especially when people start thinking
about creating enough content to post daily on their social media accounts. This does not have to
be an overwhelming topic. It can be as simple as spending 10 minutes in front of a video camera
to create a full weeks’ worth of content.
Our content creation strategy is just that simple. The first thing we do when creating content is to
record a video. These can be done in various ways. One way we put out content is with the help
of Wilson and either Samantha or Ally Cole. They will speak to one another while being recorded
about a topic they’ve seen come up a lot in the industry. This usually only takes about 10 minutes.
Another way this can be done is just one person in front of a camera. A PowerPoint or some sort
of visual aid can also be helpful when doing this alone. By no means is this necessary. And now
you have one piece of content of video ready for your next post or to go up on your website.
The next step in this process is to have the video transcribed. This takes the stress out of writing
a new article. This task can also be very easily delegated to other people in the office if you don’t
want to write the article. These articles are great to put up on your website because they are full of
great keywords. Talk about something that’s a hot topic in your industry so you have something
to share with people who are going to be looking for these answers. This, in the end, will help
with your SEO.
Lastly, after the article has been written you can then pull 2 quotes from the article. These are
great to use as captions for pictures on your social media accounts. Think about the quotes you
see from inspirational speakers or influencers in the field while you were scrolling through social
media. Now imagine being the person that has a great point that people want to share on a pretty
picture that’s a statically pleasing.
Content creation does not have to be a big scary process. From one 10-minute-long video, you
have now created enough content for a full week’s worth of social media posting. Once you have
built up your archives with wonderful content you can also reduce them. There is no reason that
the amazing video you did last year that’s still relevant should not be posted again today.
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