MARKETING AND SALES
WHY CHAT ON YOUR
WEBSITE IS A MUST IF
YOU WANT TO CLOSE
MORE SALES
By staff writers
Having a chat function on your website can change the way you reach your customers and how
they interact with you. Things are changing in the way you can interact with your customers. People
are becoming more and more overwhelmed with email every day. There was a time where people
would more freely check their email so you could follow back up after they had time to think about
your product or services. This is becoming more and more difficult to do.
People do not want you chasing them down with email. Then how else are you going to follow
up with people and answer any questions? It is simple, catch them while they are on your site. You
know they are already interested in you and what you have to offer. Why not take that time to pop
up in chat and ask if you can help them?
There are a couple of ways you can do this. First, you can man the chat yourself. If you have the
time, you can stand watch on your website. Your site will ping you whenever someone comes to
your page and you can interact with them through the chat. You can also pay services to handle this
for you where you can have a trained client service representative. They will be waiting to answer
any questions the person may have.
We have seen this lead to a higher level of conversion on our sites as well as client sites. The hu-
man attention span is officially shorter than a goldfish. Catch people while they are thinking about
you before that changes! Most of the time the end goal is to get people on a phone call with a sales
representative to answer any more questions. This is how they come one step closer to the buying
process.
One concern we hear a lot is that people will find it invasive. It is not. There is a small chat box
that comes up in the bottom corner of your computer. You can easily exit out if you choose not to
chat. This is why people that do not want to be bothered will close it and people who want to talk
can respond.
Whether you choose to man the chat yourself or choose to hire it out will change to how people
interact with your website. They can chat with you while they are reading the amazing article you
just worked on and want to learn more, they can with one simple click.
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