RPD Strategic Plan | Page 19

OBJECTIVE 3.2

Broaden engagement and strengthen external communications with park users and park partners

PERFORMANCE INDICATOR Community engagement : Social , digital , and in-person engagement PERFORMANCE TARGET Achieve annual increases in the count of Facebook likes , Twitter and Instagram followers , newsletter recipients , and participation in public & community meetings

Initiatives a ) Develop an external engagement process to better understand the needs and interests of park users in equity zones b ) Invest in a CRM system to provide users real-time information about the park system and provide realtime status of complaints , issues , and requests c ) Complete the RPD website upgrade and redesign d ) Complete the migration of permits and reservations from CLASS to ActiveNet to enable online reservations

Lead Policy & Public Affairs Policy & Public Affairs Policy & PublicAffairs Property Management Support Finance & Admin Finance & Admin Timeline FY17-21 FY17-21 FY18-20 FY17-18

OBJECTIVE 3.3

Cultivate increased philanthropic support

PERFORMANCE INDICATOR Donations : Total contributed support from park partners and park supporters PERFORMANCE TARGET Achieve annual increases of 5 % in each of the categories of Scholarships , Seasonal Events , and Recreational Programming

Initiatives a ) Develop an annual list of operational and capital needs for our philanthropic community that prioritizes park access and equity b ) Support fundraising , planning , and ongoing stewardship efforts for existing partner-driven renovation projects including LetsPlaySF , Botanical Nursery , Gene Friend Recreation Center , Civic Center Playground , Geneva Car Barn , and GGP Tennis Courts

Lead Pa rtnerships Pa rtnerships Pa rtnerships Support Capital & Planning , Operations Capital & Planning , Operations Timeline FY17-21 FY17-21 FY17

c ) Establish a baseline to track the distribution of partnership projects in and outside equity zones

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