RPD Strategic Plan RPD Strategic Plan Update 2018 | Page 17

OBJECTIVE 3.2
Broaden engagement and strengthen external
communications with park users and park partners
a Develop an external engagement process to better understand the needs and
interests of park users in equity zones
b Invest in a CRM system to provide users real-time information about the park
system and provide real-time status of complaints, issues, and requests
c
d
Complete the RPD website upgrade and redesign
Complete the migration of permits and reservations from CLASS to ActiveNet to
enable reservations
OBJECTIVE 3.3
Cultivate increased philanthropic support
a Develop an annual list of operational and capital needs for our philanthropic com-
munity that prioritizes park access and equity
b Support fundraising, planning, and ongoing stewardship efforts for existing
partner-driven renovation projects including LetsPlaySF, Botanical Nursery, Gene
Friend Recreation Center, Civic Center Playground, Geneva Car Barn, and GGP
Tennis Courts
c Establish a baseline to track the distribution of partnership projects in and outside
equity zones
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