Rowan Yarns Digital Magazine Rowan Spring Summer Newsletter 2019 | Page 32

RETAILER FOCUS
WO O LW I N D E R S
WOOLWINDERS
Both stores also stay busy with an active schedule of events
such as supplier trunk shows, special workshops with local and
national designers as well as tastings of new yarns from regional
producers and hand dyers. Rowan trunk shows and events are
scheduled to keep Woolwinder’s yarn-savvy customers always
looking for future projects.
From the beginning, Janet and Mark knew that they wanted
to build the established Rowan brand in both stores. Working
with their regional sales rep, they began to add new lines
and take advantage of Rowan’s publications and marketing
to promote the brand. By the TNNA trade show in June,
2018, Woolwinders was close to becoming a newly designated
Rowan Flagship store. With the new Fall 2018 yarn additions,
they attained this goal for both stores and celebrated with a
party for Rowan’s 40th anniversary at the end of September!
Located in the mid-Atlantic region of the United States,
Woolwinders customers love to knit with lightweight wools
like Rowan Felted Tweed and the new Rowan Moordale. They
also love the tran-seasonal appeal of Softyak DK and enjoy
knitting yarns together with Kidsilk Haze for a gentle, warm
knit. With a large range of Rowan yarns and enthusiastic staff
and owners, Woolwinders offers two great options for knitters
in their area and as well as online at www.woolwinders.com
FLAGSHIP STORE
Newsletter April 2019 | Spring Summer
33