Sales Engagement
vs Sales Enablement: what’s the difference?
Sales engagement helps professionals communicate more effectively with prospects.
Sales enablement focuses more on the internal sales process. Specifically, its goal is to equip teams with the tools, knowledge, skills, and resources they need to close more sales and maximize interactions with buyers.
Examples of sales enablement include training (to educate and inspire sales reps), recruiting and hiring (to onboard the best professionals), and preparing (arming reps with the tools they need to get the job done).
They’re two sides of the same coin, but ... inherently diffferent.
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