ROIC ROIC_e-book-2 | Page 18

Customer Experience Area CUSTOMER EXPERIENCE AREA Government Private Entities The Customer Experience area will be responsible for marketing services; hosting exhibitions, large networking events, and conventions; providing showrooms and permanent display halls. The ROIC products and startups can be presented here through a unique smart environment which will allow visitors to view, interact with, and appreciate their true value. KEY SERVICES The Customer Experience Area will acts as the bridge between the STI ecosystem and the ROIC areas, connecting professionals coming from the ecosystem to the corresponding ROIC areas. The ROIC Customer Experience area, equipped with IoT sensors, various amenities where visitors can learn about emerging technologies and trends, see new applied R&D investigation results and prototypes. Key component of the Customer Experience Area is the Convention Center, a big auditorium, to host scientific forums and innovation events for 1000+ participants. Customer Experience Area is envisioned as a fully customizable and technologically equipped environment which actively uses immersive technologies and demo stations to give customers the chance to test and put revolutionary products/services to use. As soon as customers set foot into this area, they will see how new disruptive technologies are already part of life. KEY STAKEHOLDERS Government Universities Enterprises Investors MNCs Tech-savvies Scientists Students Tourists STATS 4000 sqm cost in USD 4 mln