BUSINESS PROFILE
ESPUELA DESIGNS
HOW A GIFT STARTED
A BUSINESS
Farmers and cowboys are undoubtedly some of the
most creative and adaptive people. They have learned
to live thriftily and efficiently. They can often look at
an object and build it in their minds, better and less
expensively than what they can buy it for. Cody Oden
is a prime example of this superpower at work.
labor of love has become more than Cody and Karen
could ever have imagined.
Back when Cody and his wife, Karen were dating,
they happened upon a little shop in Santa Fe and saw
a beautiful vintage navajo bag with old vintage tooled
leather. Cody tried to buy this bag for Karen, but she
caught a glimpse of the price tag and quickly put a
stop to that.
Cody went home and having a little downtime after
getting all his crops in, decided that he could make
a bag for Karen. So possessing a bit of knowledge in
sewing from his Grandma Cook and leather knowledge
from his Grandpa Oden, he made a purse for Karen.
After Cody had given the purse to Karen, he posted a
picture of it on Instagram. He had no clue that this gift
would start their business, Espuela Design Co.
Cody and Karen design not only the bags, but for
the new fall collection have designed the saddle
blanket prints and colors. These bags are designed
to be an heirloom that will stay in family for years.
They are made with premium materials and include
vintage laundry pins from his family-owned laundry in
Littlefield, Texas. With a lifetime warranty, Cody stands
behind every one of his bags. What started out as a
By Shannon Geddes
For more information:
Espuela Design Co. • 806-759-5565
[email protected]
www.rodeofame.com
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